IDG Speakers Bureau BLOG: SMART Rules for Social Media Part FOUR

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SMART Rules for Social Media Part FOUR

January 26, 2013 @ 9:00 AM

SATURDAY PROGRAM ---
DESIGNED TO SELL YOU
Personal and Career Development

AUTHOR: Lisa Ann Landry -- IDG Trainer/Speaker
(Social Media Subject Matter Expert)

Social media platforms haven’t been around that long, consequently, the masses haven't yet become totally entrenched in them. When I was way GREEN in this world of social media I was completely intimidated. I truly thought it was stupidsurely I’m not the only one who’s felt this way. I didn’t understand these social networks were designed to give people method to connect with each other, share life experience, photo, videos, music and play games. These platforms weren’t designed for SBOs to sell their stuff but using the education based marketing strategies I’ve blogged about makes them an excellent place to add value through sharing your knowledge, wisdom, and expertise. These social marketing vehicles are incredible for reaching your target market so when you participate from a business perspective always add value to your community.

When starting I was seriously hesitant interacting and commenting in fear of damaging my credibility. One of the best things I did to save myself of possible disgrace was to take a social networking boot camp first. Thank goodness I did because I would’ve done everything wrong; instead I learned invaluable techniques one being add value.

The more you engage your community the more your presence, credibility, and influence increase. Whereas blogging is the foundation, blog commenting is a critical pillar of the foundation because it’s another excellent place to adding value. Some say commenting is worthless but I disagree. Although you might be intimated (I was at first) just think of it this way, if bloggers didn't want your comments there wouldn’t be a COMMENT BOX its really that simple. Good or bad bloggers want the interaction additionally your comments create a unique time stamped and dated URL giving both the commenter and blogger presence.

BONUS! Now you’re wondering how you add value. Here’s an example (remember this technique works whenever you comment.)

In the LinkedIn Inbound Marketing Group a members posted this:

I’ve been advised by Hubspotto start a blog. I have no idea where to start.

I responded by saying:

This is a common question in my social media seminars. You will first want to choose a platform to host your blog, WordPress is excellent but here’s a blog reviewingmultiple platforms so you can make an informed decision.

Lisa Ann Landry
Social Media Marketing Trainer
Need a light? I'm an exuberant force of light.....let me light up your life!
http://www.skillpath.com/on-site-blog/author.cfm/lisa-landry

Whenever allowed I include a signature block on my online comments. What do you learn from the signature block? Can you see how this response adds value?

Next post focuses on the R in SMART stay tuned.

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